September 1st 2013 marked 80 years since Mads Clausen founded Danfoss in his parent’s farmhouse in Nordborg, Denmark. Today, the company employs 23,000 staff and has sales in more than 100 countries.
Commenting on its success, Niels B. Christiansen, president and CEO, said: “The global market has been a cornerstone for Danfoss, long before anyone even talked about globalization, and this has provided us with an international position we can be proud of. We were one of the first to get out there on the large emerging markets and have worked purposefully to build up good relations with our customers and business partners.
“Going forward, we will continue to focus on our main markets and the BRIC countries, Brazil, Russia, India and China, while also putting more efforts into new growth markets such as Turkey and Indonesia, where we have already gained experiences.”
From the start, the company has been devoted to developing innovative products that meet customers’ needs. Today, Danfoss has close to 50 different product lines and invests around 4% of its net sales in new and innovative products capable of saving energy and CO2.
