Mouser Electronics is sponsoring the 2013 Rebellion Racing Team, led by German race car driver Nick Heidfeld, at the 24 Hour Le Mans endurance race.
Mouser is sponsoring the Rebellion team in partnership with LEMO. The team’s primary sponsor is Rebellion, a Swiss manufacturer of high-end watches. Racing Lola-Toyota LMP1 cars, the team is competing in races organized by the FIA World Endurance Championship (WEC) and the American Le Mans Series (ALMS).
The team will run two LMP1 cars at Le Mans, the oldest known endurance race, on June 22-23. They must balance speed with the car’s ability to endure racing at top speeds for 24 hours without damaging the engine or mechanics. The challenging race requires that the team navigate and control the car’s fuel, brake fluids and tire levels to endure the 24 hour period.
Racing is all about speed and endurance, and Mouser sees the racing sponsorships as an way to communicate its performance-driven business model and promote the newest technologies and how they impact the high-tech world of auto racing.
“Mouser is very excited to partner with LEMO to sponsor an ALMS team this year,” said Todd McAtee, Mouser Electronics’ vice president of business development. “In racing, the technology is advancing faster than ever before, which aligns with Mouser’s commitment of being the distributor known for introducing the newest products and latest technologies.”
“LEMO and Mouser are great business partners and we’re really happy to be joining forces on the racetrack. Both of our companies are committed to excellence, as is this racing team. Stay tuned for a dynamic season,” stated Alexandre Pesci, LEMO chairman and CEO.
