Only a few kilometres from the North Sea, in the municipality of Sande, located near Wilhelmshaven, is one of Europe’s largest online distributors for electronics and IT technology: reichelt elektronik. As many as 8,000 orders are picked and dispatched every day in the modern warehouse and dispatch centre.
The reichelt product assortment contains more than 50,000 selected articles. The products include electronics, soldering and measuring technology, power supply, automation and electric installation as well as a large selection of PC and network technology components. As opposed to many competitors, reichelt also delivers small orders down to a quantity of 1, even in the case of articles costing less than one euro. This makes the distributor interesting both for labs, engineering firms and mid-sized industrial enterprises as well as for students, apprentices and private persons with technical aspirations.
Meanwhile, about 85% of incoming orders arrive at reichelt through the extensive online shop. It is intuitive to use and offers a search by manufacturer for systematic access to products of a specific brand. This makes it possible not only to list the articles, but also to provide background information as well as a classification of products and target groups.
The motto for delivery times at reichelt is “ordered today and delivered tomorrow”. Therefore, the company invests continuously in high product availability and fast logistics. Thanks to a merchandise management and transport system that is specially tailored to the requirements of the customers, orders received by reichelt before 2:00 p.m. are generally dispatched the same day.
To enable fast dispatch of all products ordered, reichelt elektronik has about 98% of the articles in stock. As opposed to some competitors reichelt elektronik does not strive to score simply with a wealth of articles as a full-range retailer, offering instead a careful selection of articles different customer groups with an excellent cost-effectiveness ratio – from entry-level models to high-end versions from the market leader. Close and long-term cooperation with numerous brand-name manufacturers is therefore one of the secrets of success at reichelt. The product managers constantly watch the market and are on the lookout worldwide for new products and developments, so the customers do not miss out on anything and always remain up-to-date. All new articles undergo in-house testing for quality and safety, whereas safety-related products are also tested externally.
