For those looking for new products or simply the latest information, with the enhanced Sensing Technology 2012 exhibition everything needed will literally be under one roof – from sensors, test and measurement equipment, and other types of instrumentation; to interesting seminars and knowledgeable professionals

The Sensing Technology exhibition is now in it’s third year, and each has evolved to meet the demands of both exhibitors and visitors.

The event was created as an exhibition with seminar programme in 2010 simply because there wasn’t an event like it in the UK. Those sourcing sensor products in the UK had nowhere to go to see the newest products, or to find out about the latest sensor technologies. Sensing Technology was therefore launched as “The UK’s only national event dedicated to sensors and sensing technology”. For the first time in the UK, those looking for such products had an event, located centrally in the country, which not only gave them the chance to see the latest products and live demonstrations, but also one which enabled them to speak to engineers from a wide range of companies about their application needs or ideas.

The organisers of Sensing Technology have since discovered that visitors attend the event because they are looking for specific products. In fact following both previous events, many exhibitors commented on how impressed they were by the knowledge held by the visitors, and explained how they had very specific requirements for very specific applications, resulting in lengthy and detailed discussions.

In 2012 the evolution of the exhibition has continued, offering even more to visitors and exhibitors alike.

Visitors, it turned out, wanted more than just sensors – so this year the show is expanding further still, by being opened up to suppliers and manufacturers of test and measurement products and other types of instrumentation.

Reasons to visit in 2012

Most people these days have little time on their hands, so why would they consider taking a day out the office and attending this exhibition? Well there are many reasons, including: to collect information on specific products; to network with knowledgeable professionals; to see the latest developments in the area in which they work; to look at and potentially purchase new equipment; to physically see, touch and even try equipment rather than looking at an image in a brochure or on a website; and to see many different companies – and products – in one place at one time.

Sensing Technology 2012 will also include an Innovation Theatre, in which companies will be launching new innovations to the UK for the first time. Many will not be commercially available – yet – but will be looking for business backing and application delivery. Discussions about these can take place at each booth, or at the Networking Lounge in the centre, where you can have more relaxed conversations over coffee and a cake!

Once again the Seminar Suite will be another major focus of the show, providing the opportunity for visitors to hear from professional organisations about a wide range of focused areas, subjects or even views on certain topics. Following each presentation, the floor will be opened up for questions and discussions, providing the opportunity for those listening to really get involved. If there’s a particular topic/subject you would be interested in hearing a seminar on, please contact the editor of Instrumentation with your ideas:

On top of all these reasons to visit, this year the event is also being co-located with a number of other exhibitions – it will be held in Hall 3 of Birmingham’s NEC with MM, MEMS and NANO, with MEDIPLAS and TCT Live in Hall 3a. The PPMA show will be just a Hall away.

Sensing Technology 2012: The Facts

• Now in its third year

• Venue: NEC, Birmingham. Dates: 25th-26th September 2012

• Evolved to cover a much wider instrumentation product area

• Co-located: Held in Hall 3 of Birmingham’s NEC with MM, MEMS and NANO, with MEDIPLAS and TCT Live in Hall 3a, with PPMA just one Hall away

• Visitors: Chance to see, touch and try equipment

• Exhibitors: Show products to knowledgable visitors with purchasing influence

• Dedicated seminar suite – contact with seminar ideas

• Innovation Theatre – brand new products, many not yet commercially available

As a result, visitors will be able to visit a highly focused event, which not only provides them with high quality technological information, but gives them the chance to find out about the other industry sectors in which, potentially, their products could be used.

Visitors will therefore find many reasons to attend the 2012 event, and it will also provide exhibitors with a wider market to present their products and technologies to.


Following two successful years, the organisers have established that visitors attend Sensing Technology for specific reasons. The event therefore gives exhibitors a real chance to not only show a wide range of examples from their product range – whether sensors, test and measurement devices, or other types of instrumentation – to the right audience, but also gives the opportunity to offer even more to those visiting. Why not use the show to launch a brand new product to the UK market for the first time, or hold a competition in which visitors can win an exciting prize? Were your products used in an exciting new product? Well this is the chance to bring it along and show it off!

In fact the show organisers are also giving exhibitors this year the chance to really get involved by opening up the opportunity to hold presentations themselves in the Seminar Suite. For companies which have something interesting to talk about – a new application they were involved with; a new technological development; thoughts or ideas on industry; an exciting new product (perhaps one they will then be demonstrating on their exhibition stand); or simply want to present a paper to a wide audience, then this is the chance to participate even more in this special event. Companies with ideas for seminars, or those who want to present one, can email (

Among the companies already booked to attend this year are Techni Measure, Huba Control, Burkert Fluid Systems, Optris, Dewetron, Sensors UK/Flyde,  Micro Hybrid Electronic, Martec, Infratec Infrared and Kemo.

To book a stand, please contact Kathryn Ambrose.

T: 01622 699129;