SICK UK’s in-house magazine SICKInsight, featured on a recent edition of the TV show, Have I Got News for You!
SICKInsight featured as guest publication in the missing words round in which panellists are invited to fill in the gaps in news headlines. The game included one cutting from SICKInsight which featured an award won by the SICK S300 Mini safety laser scanner – voted for by readers of the German trade magazine GIT Security.
Seb Strutt, senior product manager for SICK in the UK, said they were delighted to join in the fun as part of the episode first aired on Friday 3rd May. “The episode has created quite a stir around the company. We felt that overall our reputation for engineering excellence was well represented whilst the panellists poked a little gentle fun at our company name!”
“As you can imagine, the SICK name is always something of a talking point. It may raise a laugh, but SICK is a name everyone remembers, and we like to think we add meaning to the slang for ‘sick’ i.e. really good or awesome!”
SICKInsight appears in 12 languages in 27 countries. In the UK, the magazine is published twice a year, featuring interesting customer application stories as well as new product announcements and company news. SICKInsight is now also available as an online publication accessed from the SICK website.