MacDermid Autotype launches an innovative ‘soft touch’ film combining maximum wear resistance with outstanding tactile features.

Called Autotex Softouch, the new film has been developed to provide a fine flat matt surface with a uniquely soft tactile finish.  The new material, developed by MacDermid Autotype, a world leading manufacturer of specialised films and chemicals for screen print and industrial graphics, represents a valuable addition to its proven Autotex range of hard coated textured polyester films.

Autotex Softouch, offers excellent resistance to surface wear, abrasion and a wide range of chemicals and solvents. It is ideal for surface applications such as nameplates or membrane switches, wherever a high quality tactile experienced might be required.  The film can be easily embossed creating domed switches that can withstand over 5 million actuations.  As well as maintaining formability and flexibility with inherent robustness, Softouch offers exceptional image definition and compatibility with conventional and specialised screen inks.  Outstanding high clarity displays can also be produced in combination with MacDermid Autotype’s top performance Windotex lacquer.

The new film complements MacDermid Autotype’s existing range of textured products, giving industrial designers a comprehensive choice of finishes, including gloss, antiglare, fine, velvet, metallic effect (such as Autotex Steel) and now Softouch – all from a single supplier.  Emma Scowen, Marketing Manager, explains, “The new “soft” finish provides an extremely cost effective option to the spray coating method of achieving a similar tactile feel, whilst giving screen printers and production engineers far greater control over consistency and quality.  Autotex Softouch is also a convincing alternative for creating an elastomeric feel for membrane touch switches.”

Autotex Softouch is being supplied in roll or sheet format and thicknesses of either 150 or 200 microns, and is supported globally by MacDermid Autotype’s network of sales offices and specialised distributors.

For further information contact Joanna Locke, MacDermid Autotype, Grove Road, Wantage, Oxon.  OX12 7BZ.  Tel: 01235 771111.  Fax: 01235 771196.