Yuasa will mark the 100th anniversary of its founding by running a vintage Yuasa logo on both Halfords Yuasa Racing Honda Civic Type R cars at the British Touring Car Championship (BTCC) Thruxton rounds this weekend (19 & 20 May).
Drivers Matt Neal and Dan Cammish will carry a special livery on their cars with a ‘Celebrating 100 Years’ windscreen sun strip and a vintage Yuasa Battery logo on the bonnet. The circular logo appeared on all Yuasa products sold and produced in the UK up until 1992 when it was replaced with the current ‘water tower’ logo familiar to all BTCC fans.
James Hylton, managing director of GS Yuasa Battery Sales UK Ltd said: “We are delighted to be celebrating the 100th anniversary of Yuasa’s founding. We wanted to do something extra special to mark the occasion… after all it is not often you get the chance to celebrate such a momentous milestone!
“Having sponsored Halfords Yuasa Racing (formally Honda Yuasa Racing) since 2011, the Yuasa logo has become synonymous with BTCC racing. Thruxton is our ‘home’ event so it is the perfect venue to run the vintage Yuasa logo and highlight our centenary to hundreds of thousands of motorsport fans both at the circuit and live on TV.
“Halfords Yuasa Racing tend to be rapid around the Thruxton circuit so we’re hoping Neal and Cammish will be right at the front of the pack!”
The BTCC is shown live on ITV 4. Race one at Thruxton begins at 12.15pm on Sunday 20 May.
