Arena Solutions, the provider of cloud-based product realisation platform solutions for complex product companies in high tech, consumer electronics, and medical device industries, has broadened its sales channel in the EMEA region – adopting a think global, act local approach that considers local customs, language, and culture. This new strategic partnership with solutions provider eBOM will assist Arena in expanding its customer base throughout Europe and in Israel.

“The new strategy is driven by Arena’s continued growth and success in the EMEA region, which has been strongly supported by eBOM in its previous role as an integrator and VAR,” said Craig Livingston, Arena’s president and chief executive officer. “eBOM is seeing an average increase of 43 percent in annual recurring revenue over the last four years. Its exceptional sales model has contributed greatly to our expansion in the region and we expect it will continue to help us with an expanded global reach.”

 “We are extremely excited to be able to expand our expertise even further in EMEA and now Israel,” said Daniel Nihlen, CEO and co-founder of eBOM. “Our long-standing relationship and success with Arena positions us to extend best practices and services to our target markets. We look forward to broadening our reach into new geographic areas. Arena’s solutions are helping customers, many of which are producing complex high-tech products, to develop and launch new products faster with better quality and fewer quality issues.”