Murrelektronik has launched CONNECTIVITY, its system consulting brand, and is set to increase its prominence in the UK market by offering customers individual system solutions.

Nigel Greaves, head of UK system sales, commented: “The principle behind the CONNECTIVITY brand is connecting our specialised knowledge and innovative technologies with machine and plant installation to develop an individual system solution – consistently and from a single source. We are already seeing that our holistic approach to system solutions is having a positive effect, decreasing budgets and increasing competitive advantage for many of our customers.’

Murrelektronik’s ‘CONNECTIVITY City’ brings components and products to life. It has been created to demonstrate product applications in a variety of industries and guides users through industry specific applications to appropriate product selection, then links to the on-line shop.